The WB11 has launched a new campaign advertising their morning news program and that’s their creepy new slogan: Wake Up And Smell The Fun.
And though it might just be me, it’s a little gross, no? Though it isn't an official part of the definition, I don’t really think “fun” is supposed to smell like anything. In fact, for me, if something really, strongly smells a certain way, it almost makes it "not fun."
Thankfully, the WB also has another slogan. But for what it lacks in unpleasantness, it more than makes up for with creepy intimidation. Just above all those smiling newsanchor faces, reads: We’ll Make You A Morning Person. (In my mind, with a probably-misplaced emphasis on Make.) Perhaps. But only by torturing me with those shiny, blindingly-white teeth-smiles.
Speaking of shiny! If you haven’t noticed yet, it's definitely almost summer, 'cause the shiny, shiny Budlight people are back! Yay! How shiny? SOOOOOOO shiny!!! You know: all the scantily-clad, thin, sexy people with really really shiny skin, looking right at you and holding Bud Light bottles in a way that’s somewhere between showing 'em to you and offering 'em to you.
The best part about the shiny-bud-light-people-campaign is when they accidentally leave the ads up in a forgotten subway car. It's December 23rd, you walk in, take off your scarf, and you're suddenly surrounding by all these poor, shiny naked people partying, offering/showing you their Bud Lights, and shivering to death 'cause it's the middle of winter.
Tuesday, May 10, 2005
Wake Up And Smell The Fun
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3 comments:
I gotta say, "Wake Up And Smell The Fun" doesn't sound that creepy to me. I just automatically think of "Wake Up And Smell The Coffee" and how it's been altered slightly for the sake of advertising.
On the other hand, I also misplaced the emphasis on "Make" in the "We'll MAKE you a morning person." Creepy.
This has gone true to form, as I agree with Chris exactly 50% of the time.
Interestingly, graduate students in the department of Olfactory Studies at Drofnats University, Palo Alto, recently discovered that fun does indeed emit a unique odor. The aroma, which they describe as "a blend of earthy fungus and slippery funk," has been found to elicit spasmodic behavior in orangutangs, chimpanzees and other third-tier primates. Further research is pending.
That's weird. When I read that sentence, I misplaced the emphasis on "a" to make it "We'll make you A morning person." Because, as we all know, you used to be two or three morning people.
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