Monday, November 21, 2005

Keeping Up With Jenkins

What can I say? I just find marketing copy enormously amusing. This is from an American Airline promotion:

Have you met Jenkins from our television campaign? Jenkins is a hard-working business traveler you can relate to. Like you, he's a fast-moving individual who flies American Airlines to stay in front of his clients and on top of his game.
I just find it unbelievable that American Airlines knows me so well.

Oh wait, here's a re-write from the perspective of Pizza Hut:
Have you met Pepperoni Lovers Pizza from our television campaign? Pepperoni Lovers Pizza is a hard-working deep-dish pizza you can relate to. Like you, he's loaded with two layers of pepperoni and two layers of cheese, and available only at Pizza Hut, so he can stay in front of his consumers and on top of his game.

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