Friday, July 07, 2006

Marketing Mojo - One Day Workshop

Stefan and I are teaching a workshop on marketing, and I thought you all should know about it.

FREE TIP!!! Start a blog.

Marketing Mojo: Tips and Tricks for Promoting Your Show

Instructors: Alex Zalben and Stefan Lawrence

Your show is the BEST in the city. You know that. Your friends know that. But nobody else knows that. So how do you get the word out? What are the tricks to getting press and industry to check out your show? How do you create a buzz? What does that even mean? Over the course of this three hour seminar, you'll learn the vitally simple ways to create a marketing campaign for your show from scratch, from how to create a press release and postcard, to getting press and industry to check out your show and put you on that instant rocket to stardom. NOTE: Rocket may not be instant.

Saturday, July 22, 3-6pm (One-Day Workshop)
Location: The PIT Theater (154 W. 29th St, 2nd Fl)
Prerequisite: None
Go to or call 212 563 7488 to register

STEFAN LAWRENCE and ALEXANDER ZALBEN are two of the members of Elephant Larry, an NYC based sketch comedy group that has been reviewed by the almost every major press outlet, including a glowing review in the New York Times. They have sold out shows all over the country, including a nine-month sold out run at The PIT. In addition, they co-created the original comedy website, X-Ball Online, which at its height, received over 25,000 visitors a week. Separately, Alex is the Artistic Director of the PIT and a Producer of SketchFest NYC. Stefan is the Art Director at US Concepts, a national event marketing firm. Last year, he won the ECNY for Best Flyer for his work on Elephant Larry's "BOOM" postcard.