Big up to the marketing team behind the American version of the Eye.
They took a movie that's almost sure to be terrible (considering a] it's been in production for years b] it was originally directed by 2 people and they had to bring in a 3rd to reshoot it c] it's a remake of an Asian horror movie, and those are almost always worse than the originals) and they figured out how to make a pretty damn good teaser from it.
They realized they had a movie with a really simple concept, so instead of using a narrator and showing lots of poorly executed expository scenes, they made a little silent film that shows you everything you need to know.
Good frickin' job.
If the entire movie was like this, I'd actually see it.
Friday, October 12, 2007
Silent Eye
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