Friday, October 12, 2007

Silent Eye

Big up to the marketing team behind the American version of the Eye.

They took a movie that's almost sure to be terrible (considering a] it's been in production for years b] it was originally directed by 2 people and they had to bring in a 3rd to reshoot it c] it's a remake of an Asian horror movie, and those are almost always worse than the originals) and they figured out how to make a pretty damn good teaser from it.

They realized they had a movie with a really simple concept, so instead of using a narrator and showing lots of poorly executed expository scenes, they made a little silent film that shows you everything you need to know.

Good frickin' job.

If the entire movie was like this, I'd actually see it.