The Discovery Channel has just launched its new ad campaign for what's promising to be the most intense documentary ever.
This morning, I entered a subway car plastered with the following extreme rhetorical questions:
HOW DO YOU BREATHE WHEN THE AIR IS ON FIRE?
HOW DO YOU ESCAPE A BOILING MUDSLIDE?
And my personal favorite,
HOW DO YOU HIDE FROM AN ANGRY MOUNTAIN?
Ha. Angry mountain. I eat this shit up. I have no intention of watching this thing, but I'm really amused by the Discovery Channel's hard-core efforts to rock and frighten me into learning something.
To their credit, this is a pretty cool topic. I remember taking a trip with my 5th grade class to see a special Pompeii exhibit with actual mummified-ashen remains of some of the poor Pompeiierianites. Really creepy stuff. But I'm not too worried. According to the folks at DC, crafty ol' Chris Principe would have easily survived the wrath of Vesuvius, despite all the ground-hungry pyroclastic surges.
Monday, December 13, 2004
ANGRY MOUNTAIN WRATH
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3 comments:
Sigh. Apparently, I'd survive but only out of sheer luck. That's embarrassing for Stefan "StreetSmarts" Lawrence. Swallow hard, Stefan. Swallow hard. How does that pride taste now?
"blastophites: ....matter that explodes on contact like a fiery dirt clod"
nothing about that i don't like.
That's one of the only ones I got wrong! Damn blastophites.
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