Friday, June 24, 2005


After a year or so of living together, my roommates and I have become pretty good about divvying up who buys what necessary provisions. It’s never been explicitly stated or anything; it’s just sort of understood.

I’m happy to say that my major grocerial responsibilities include:

Paper Towels
Toilet Paper
Ice Cream Sandwiches
Laundry Detergent

And then I blend ‘em all together to make fabulous snack-shakes!

Nah, I’m just kidding.

Actually, the reason I bring it up: The other night, we were all sitting around chewing on paper towels when we made an amusing discovery regarding the generic ice cream sandwich box, that looks like this:

I like this photo because it suggests the following: Some guy unwraps his ice cream sandwiches, takes one very big bite out of one of those ice cream sandwiches, places it back down on his ice cream sandwich pile, and then, presumably leaves to go and do something else.

That big ol’ bite also gives the photo a certain hey-this-is-what-you’re-supposed-to-do-to-these-ice-cream-sandwiches-stupid kinda quality.

This is also slightly funny, 'cause I honestly wouldn't know what else to do with a delicious, unwrapped ice cream sandwich. Maybe rub it against something?

When you think about it, there are strange (and essentially unappetizing) marketing choices like these that surround us every day. And beyond that, we’ve somehow learned to unflinchingly accept them.

I guess, at the very least, it’s comforting to remember that we still have a few tricks up our anti-insanity sleeves.


Dad said...

Don't sell yourself short Chris, you also bought that Velveeta Shells and Cheese thing. That stuff looks gooood.

Geoffrey said...

Over the past coupla weeks, Chris has made a disproportionate number of posts about ice cream. Which is to say, two.

Chris S. said...

I always crack up at what we're supposed to believe are human bites in these displays. In this case, instead of teeth marks blending soft chocolate cookie layers into the indulgent vanilla ice cream, it appears that a giant hole puncher cleanly hacked off a corner of the ice cream novelty.

Perhaps one of the robots from the Million Robot March got into one of these bad boys.