Fun With Cropping

So this is from the cover of "Event Marketer" magazine, a trade mag which I'm sure none of you read, but since I work at an Event Marketing company, it ends up as bathroom reading fairly often.

Usually, the subheadline underneath the magazine logo reads "For Creators of the Brand Experience." Yet due to some unfortunate cropping work, it now reads something else entirely:



This is now a much more specific publication.