Wednesday, July 27, 2005

Hip To Be Square

Just saw a Wendy's commercial that made me laugh very hard. I then went online to find it and found not only the commercial, and not only its fellow commercials in the ad campaign but a description of how it was conceived, how it got pitched and how it eventually got approved by Wendy's.

I thought it was pretty fascinating.

Suggested viewing order:
1) Heat Lamp (the one I saw first)
2) Music Video (it's long, but stick with it to the end)
3) Rut (not great)

3 comments:

Alex said...

Those sound EXACTLY like Monica doing her "Marshmallow Peeps" voice.

Anonymous said...

Yeah! Except they don't say "Easter."

Chris S. said...

I love this campaign as well. Click here for super-awesome "outtakes" from the aforementioned music video.