Damn It Feels Good to Be a Pixar

Just passed by two blinged out, gangsta looking gentlemen struting down the street. The only phrase I heard was one of them practically shouting:

"Man, I have GOT to go see Ratatouille!"

This was totally ridiculous to me, specifically and only because the movie has been out for, like, three weeks. I mean, who wants to see it that badly anymore, am I right?